HYPEBEAST KICKS INSTAGRAM EFFECT
The first step was to illustrate the component of this game: the shoes and the box
Then, after the briefing with the Hypebeast team, i proceded with creating the "algorithm" behind the game.
The point of the game is that you have to catch the shoes with the shoebox to increase youre score, but, if you catch the "L" GAME OVER.
Follow: @hypebeast @simonemssr
ABOUT
Service: Instagram AR effect / Year: 2021 / Client: Hypebeast
Direction: Simone Massari / Strategy: Simone Massari
Concept: Simone Massari & Hypebeast / Design: Simone Massari
© All rights reserved to Simone Massari.
